Written by Ed Peterson | 17 August 2007

Dynamic in website lingo doesn’t mean images, animations and graphics jumping off the screen at you, although it can include this. Dynamic means content that changes, the more often the better.

If you think about why you visit a website, and more importantly why you return, you will find it is based on the content. If you get everything you can out of a site when you visit it, and upon your return you find nothing has changed, why would you go back? This is a static website, a site where the content is static (or stagnant). This is why many sites die away, because their site owners never provided content for people to return to, and so they don’t.

Operating and maintaining a Fresh Site in the past was lengthy and costly. Once the content was ready to be put on the site, the site owner would contact the web programmer, who would code the content and upload it to the site. This is work most programmers hated to do, as it was grunt work, so generally it rose to the bottom of the work pile, resulting in slow updates and frustrated site owners.

CMS based sites have eliminated this by putting content control in the hands of the site owners. Without programming knowledge, site owners with a good CMS can have interesting, informative sites that bring people back to their sites again and again.

< Prev		Next >