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E-Commerce can be an excellent way to create another income stream for your company, but how do you know if an internet business is a right match for you?

Some industries may be hurting with a slowed economy, but not every industry. Money is still flowing, people are just looking twice before making a decision and the internet is becoming more and more useful tool for comparitive shopping.

What To Expect With e-Commerce Sales

Clickz.com reviewed multiple case studies in 2003 and suggested the following: "..although offline retail sales continue to struggle, e-commerce sales will increase at a steady 19 percent year-over-year growth rate, rising to 229.0 billion in 2008 from $95.7 billion in 2003. Online retail sales will account for 10 percent of total U.S. retail sales by 2008." read more..

Although Internet sales didn't reach 229.0 billion in 2008, the Internet only fell short by 100.0 billion dollars. E-Commerce sales have continued to see a growth of 21% from 1999.

Oct 31, 2008 - "PRNewswire-FirstCall , a leader in measuring the digital world, released its Q3 2008 retail e-commerce report, which showed that online spending grew 6 percent in Q3 2008 versus the same period last year, a slowdown compared to the year-over-year growth rates of 12 percent in Q1 and 13 percent in Q2 2008. Total U.S. online retail sales (excluding travel) were approximately $30 billion in Q3." read more...

So how you determine if online retailing is the right move for your company? The following chart will provide you with an overview of various product categories and chand in Internet sales.

                                                  Percent Change
Product Category Q3 2008 vs. Year Ago

Total Retail Category (Excludes Travel) 6%
Video Games, Consoles & Accessories 60%
Furniture, Appliances & Equipment 52%
Sport & Fitness 40%
Event Tickets 18%
Flowers, Greetings & Misc. Gifts 14%
Home & Garden 6%
Consumer Electronics (excluding PC Peripherals) 1%
Computers, Peripherals & PDAs 0%
Apparel & Accessories -2%
Toys & Hobbies -3%
Jewelry & Watches -11%
Music, Movies & Videos -29%

Keep in mind, that just because we see a significant drop in online sales some categories, we don't know what their total sales or market share levels are. If you haven't gained enough information from this overview, hopefully it will provide a start to your own market study.


What Is The Best E-Commerce Solution?

Magento was launched in 2009, but it has become the preferred choice for advanced e-commerce development for many web designers working with Open Source solutions. The main reasons for it's fast acceptance is a combination of design improvements with an administration panel that includes everything needed to manage any kind of e-commerce site. Magento has the professional, Web 2.0 look many site owners love, and it sets itself apart immediately from OScommerce, Zen Cart, and the other existing e-commerce systems with well laid out templates and easy set up of site sections for catalog display. Magento offers a shopping cart with a large number of payment gateways integrated out of the box, product comparisons, tags, polls, internationalization support, advanced reports, analytics, and SEO optimized URLs. There is support for coupons, discount codes, catalog management, wishlists, cross-sells, and related items. You can create orders from the admin section for offline or call center sales, and managing shipping is easy with built in calculation for USPS, UPS, DHL, Fed Ex, and other delivery services. Magento will also automatically calculate sales tax on orders and supports multiple currencies on the same site.


Screenshots

magneto1

magneto2

Feature List

Site Management

  • Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
  • Multi-Lingual
  • Support for localization
  • Support for multiple currencies
  • Administration Permission System Roles and Users
  • Web Services API for easy integration between Magento and any third-party application
  • Flexible tax rate management with support for US and International markets
  • Fully 100% customizable design using templates
  • Customer Groups
  • One-Click Upgrades
  • Content Management System for Informational Pages

International Support

  • Multi-Lingual
  • Support for Multiple Currencies
  • Tax rate support
  • Localization
  • Configurable List of Allowed Countries for:
    • Site Registration
    • Shipping Destination Addresses with ability to specify per shipping method
    • Billing Addresses with ability to specify per payment method

Search Engine Optimization

  • 100% Search Engine Friendly
  • Google Site Map
  • URL Rewrites give full control of URL's
  • Meta-information for products and categories
  • Auto-generated Site Map for display on site
  • Auto-Generated Popular Search Terms Page

Payment

  • Configurable to authorize and charge, or authorize only and charge on creation of invoices
  • Integrated with multiple PayPal gateways:
    • Website Payments Standard, Website Payments Pro (Express and Direct), Website Payments Pro UK (Express and Direct), and PayPal PayFlow Pro
  • Integrated with Authorize.net
  • Integrated with Google Checkout (Level 2)
  • Saved Credit Card method for offline payments
  • Accept Checks/Money Orders
  • Accept Purchase Orders
  • 50 + Third Party Payment Extensions Available.

Order Management

  • View, edit, create and fulfill orders from admin panel.
  • Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
  • Print invoices and packing slips
  • Call Center (phone) order creation
    • Includes ability to create new customer, or select existing customer and view shopping cart, wishlist, last ordered items, and compared products list, as well as select addresses, give discounts and assign custom prices
  • Create re-orders for customers from administration panel.
  • Email Notifications of Orders
  • RSS feed of New Orders

Catalog Management

  • Inventory Management with Backordered items, Minimum and Maximum quantities
  • Batch Import and Export of catalog
  • Batch Updates to products in admin panel
  • Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
  • Virtual Products
  • Customer Personalized Products - upload text for embroidery, monogramming, etc.
  • Tax Rates per location, customer group and product type
  • Attribute Sets for quick product creation of different item types
  • Create Store-specific attributes on the fly
  • Media Manager with automatic image resizing and watermarking
  • Advanced Pricing Rules and support for Special Prices (see marketing tools)
  • Search Results rewrites and redirects
  • Approve, Edit and Delete Product Tags
  • Approve, Edit and Delete Product Reviews
  • RSS feed for Low Inventory Alerts

Catalog Browsing

  • Layered / Faceted Navigation for filtering of products
  • Static Block tool to create category landing pages
  • Ability to assign designs on category and product level (unique design per product/category)
  • Configurable search with auto-suggested terms
  • Recently viewed products
  • Product comparisons
  • Recently compared products
  • Cross-sells, Up-sells and Related Items
  • Popular Search Terms Cloud
  • Filter by Product Tags
  • Product Reviews
  • Product listing in grid or list format
  • Breadcrumbs

Product Browsing

  • Multiple Images Per Product
  • Product Image Zoom-in Capability
  • Product Reviews
  • Related Products
  • Stock Availability
  • Multi-Tier Pricing Upsell
  • Product Option Selection
  • Grouped Products View
  • Add to Wishlist
  • Send to a Friend with Email

Mobile Commerce

  • iPhone Optimized Shopping

Marketing Promotions and Tools

  • Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories. For example: Percent Discount | Fixed Amount Discount | Free Shipping | Buy x, get y free. | Buy x, get y with percent or fixed amount discount | Buy x, get free shipping on order | Buy x, get percent discount | Buy x, get fixed amount discount.
  • Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
  • Free Shipping Option
  • Multi-Tier Pricing for quantity discounts
  • Bundled Products
  • Customer Group-specific pricing and group-specific tier pricing
  • Landing Page Tool for Campaigns
  • Search Engine Friendly URL's
  • URL Rewrites
  • Recently Viewed Products
  • Recently Compared Items
  • New Items Promotional Tool
  • Up-sells in Shopping Cart
  • Cross-sells on product pages
  • Send to a Friend for all visitors, or registered users only
  • Send Wishlist to a Friend by Email or RSS
  • RSS Feeds for New Products, New Specials and New Tags
  • Auto-generated Site Map
  • Google Site Map
  • Polls
  • Newsletter Management

Checkout

  • One-Page Checkout
  • SSL security support for orders on both front-end and back-end
  • Shipping to multiple addresses in one order
  • Checkout without account/Guest Checkout
  • Shopping Cart with tax and shipping estimates
  • Checkout with account to use address book
  • Option to create account at beginning of checkout
  • Accept gift messages per order and per item
  • Saved Shopping Carts with configurable expiration time

Shipping

  • Integrated for real-time shipping rates from:
    • UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
  • Shipping to multiple addresses in one order
  • On-site order tracking from customer accounts
  • Multiple shipments per order
  • Ability to specify allowed destination countries per method
  • Flat rate shipping per order
  • Flat rate shipping per item
  • Free Shipping
  • Table rates for weight and destination
  • Table rates for product sub-totals and destination
  • Table rates for number of items and destination

Customer Service

  • Contact Us form
  • Feature-rich Customer Accounts
  • Order History with Status Updates
  • Order Tracking from Account
  • Forgot Password Email from front-end and administration panel
  • Order and Account Update Emails
  • Customizable Order Emails
  • Create and Edit Orders from the Admin Panel

Customer Accounts

  • Order status and history
  • Re-orders from account
  • Recently ordered items
  • Address Book with unlimited addresses
  • Default Billing and Shipping addresses
  • Wishlist with ability to add comments
  • Email or Send RSS feed of Wishlist
  • Newsletter Subscription management
  • Product Reviews submitted
  • Product Tags submitted
  • Account Dashboard for overview of: recent orders, personal information, newsletter subscription status, primary billing address, primary shipping address, shopping cart, wishlist, recently ordered items, recently reviews and recent tags

Analytics and Reporting

  • Integrated with Google Analytics
  • Admin Dashboard for Report Overview
  • Sales Report
  • RSS feed for New Orders
  • Tax Report
  • Abandoned Shopping Cart Report
  • Best Viewed Products Report
  • Best Purchased Products Report
  • Low Stock Report
  • Search Terms Report
  • Product Reviews Report
  • RSS feed for New Reviews
  • Tags Report
  • RSS feed for New Tags
  • Coupon Usage Report
  • Total Sales Invoiced
  • Total Sales Refunded
  • Best Customers Report by Total and Number of Orders

Professional e-Commerce

It still surprises me that there are Web Designers offering customized e-Commerce Applications for your business. To me, I don't understand the theory behind re-inventing the wheel, or charging a customer for months worth when there is a fantastic system aready available that can be implemented and customized to meet every businesses e-commerce needs..

We offer an e-Commerce Package that includes installation, setup, design customization, branding incorportaion, product uploading (up to 100 items), category design, staff training and the registration and setup of your hosting and domain name if required. This package results in a complete, working e-Commerce site for your business*.

* Some businesses that require functionality outside of the features listed, or services beyond configuring these basic components will incur additional costs.

Complete e-Commerce Package $9,999

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